Restructuring and optimizing the commercial reporting of a hypergrowing startup

A customer case of a SalesOps on a mission.

Sales performance optimization

Background & Challenges

Since raising 7 million euros in November 2022, Kiliba has been in a hypergrowth phase. However, this rapid growth has brought to light organizational challenges, including a lack of structure in business reporting. This lack of clarity has led to the risk of significant business losses, requiring a redesign of processes in the Sales and Finance departments. Kiliba therefore expressed an urgent need to optimize its sales reporting and operational processes to support this growth.

Goals

  • Restructure sales reporting to ensure a clear and actionable view of performance.
  • Automate critical processes, including delinquency tracking and customer interactions.
  • Improve onboarding and payment processes for a better user experience and increased efficiency.

Our solution

In this context, Corentin, Sales Ops in Residence, intervened during a 2-month mission 2 days a week. Its action was based on three main levers:

Restructuring commercial reporting :

  • Implementation of clear and actionable reporting on Salesforce.
  • Automating repetitive tasks to increase productivity.

Optimization of the follow-up of unpaid invoices :

  • Stripe integration to simplify payments.
  • Implementation of automatic reminders and structured account closings.

Redesign of onboarding and payment processes :

  • Improvement of the dedicated application to streamline the user experience.
  • Standardization of steps to reduce errors and delays.

Results

Thanks to this intervention:

  • Optimizing commercial performance : better visibility on key indicators allowed faster and more strategic decision-making.
  • Automating critical processes : significant reduction in manual tasks, allowing teams to focus on actions with high added value.
  • Increased efficiency in financial flows : simplified payments and a reduction in outstanding payments thanks to automated reminders.

Corentin accompanied us for 2 months 2 days a week to optimize our commercial reporting. His intervention helped us achieve our business goals while continuing to grow.
Amaury de Larauze
Co-founder & CEO @Kiliba

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