Training and coaching

Certified experts to support your teams with tailored, impactful training

Form. Structure. Accelerate

Certified experts

Our Qualiopi-certified trainers are hands-on professionals. They share proven, actionable methods tailored to your challenges and your team's training needs

Tailor-made content

Each program is customized to your tools, business maturity, and goals. We deliver personalized materials, real-life case studies, and concrete deliverables

Measurable results

Our sessions are designed to drive real transformation: better CRM management, streamlined processes, improved autonomy, and stronger commercial performance

End-to-end
support

We support you every step of the way—before, during, and after the training—with educational follow-up, hands-on help, and field deployment assistance

Our training courses

Our training programs are designed to support all levels of commercial maturity - from developing soft skills to mastering tools and structuring efficient sales processes. Each course is tailored to your specific challenges, your teams, and your tools.

Sales training

Boost your team's performance with personalized coaching focused on sharpening sales techniques and mastering objection handling.

  • Develop soft skills and craft compelling pitches tailored to different buyer personas
  • Qualify and prioritize leads to reduce prospecting time and boost efficiency
  • Anticipate and overcome objections using proven, actionable techniques
  • Master closing techniques to confidently secure and accelerate deals

SalesOps & RevOps training

Train your DevOps and Sales Ops professionals with in-depth programs focused on process management and strategic alignment, to unify your teams around sustainable growth goals.

  • Sales Enablement
  • Structure and automate your commercial processes to boost efficiency and reliability
  • Aligning Marketing, Sales, and Customer Success around common and measurable goals
  • Analyze revenue performance with actionable KPIs and insightful dashboards

Tool training

Take full control of your CRM and sales tools with hands-on, customized training. Learn how to drive productivity and monitor performance with precision.

  • Leverage advanced scraping techniques to accurately target high-value prospects
  • Implement automated scoring and enrichment to prioritize your most promising leads
  • Optimize your CRM usage (configuration, workflows, reporting) to streamline operations
  • Deploy high-performance prospecting tools to generate more qualified opportunities

Choose European Sales Group

Product Development

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Process development

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Quality assurance

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Certifications

European Sales Group is a Qualiopi-certified training organization.
Our training programs may be eligible for public or mutualized funding.

We have been officially Qualiopi certified since February 8, 2025, under the category "Training Actions".

“The support of Fabien in Sales Ops in Residence was invaluable to us. He has successfully completed various process optimization projects in our Marketing, Sales & Customer Success teams. I would definitely recommend Sales Ops in Residence.”

— Tanguy from Grandmaison CRO @BetterWay

“I was skeptical about outsourced SDRs because I had never had good experiences before. However, European Sales Group stands out for its unique model and approach. Today, we are delighted with the contribution of Bérénice, who is 100% dedicated to our company and who has been able to perform from the first week in a sector she did not know. We plan to expand our outsourced SDR team in the coming months because the service allowed us to close 12% of the appointments sent in one month.”

— Geoffrey Bereyziat Co-founder & CRO @Hedg.

“This company has become a real partner in our development.
Indeed, with 4 detached SDRs, we have succeeded in entering new sectors of activity and relaunching some of our dormant opportunities.
At the end of the year, we managed to reactivate nearly 10% of our proposals and generate an additional turnover of more than 400K € for a team time divided by 2!”

— Laurent Maltese CRO @EDG

“Our partnership with European Sales
Group allowed us to very quickly create qualified leads and support the pipe generation effort for our sales teams!
Rigorous, professional and responsive: a very good cocktail to consider a long-term partnership in delegating our telephone prospecting!”

— Grégory Amar, CEO @lesBigBoss

“Corentin accompanied us for 2 months 2 days a week to optimize our commercial reporting. His intervention helped us achieve our business goals while continuing to grow.”

— Amaury de Larauze, Co-founder & CEO @Kiliba

They trust us

B2B Lead Generation Easy & Affordable

Lead Generation Accelerator

Elevate your business with our advanced lead generation techniques. Experience a boost in high-quality leads and see your business growth accelerate.

Delegate your B2B prospecting

Focus on closing deals while we handle the groundwork. Our expert B2B prospecting services streamline your sales process for optimal efficiency

Diversify your acquisition channels

Broaden your market reach with our innovative strategies. We help diversify your acquisition channels, ensuring a steady influx of new business opportunities

White-Label Prospecting

We act on your behalf, ensuring consistency and authenticity that builds trust and engagement with your prospects. Our SDRs, specialists in digital transformation, become ambassadors for your brand, with expertise in specific digital domains for precise and effective prospecting.

Welcome to the European Sales Group

Your first partner in accelerating B2B business growth for digital companies. We specialize in propelling your sales process with a tailored, multi-touchpoint approach designed to enhance your outreach and engagement strategies. Our mission is to simplify and make scalable outbound lead generation services accessible to our customers and to facilitate booking more sales meetings. Our unique approach empowers our clients to develop industry-leading Sales Development programs that deliver tangible results.

$4.8m

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100%

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#1

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99%

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Our Method

01

Contact us

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Get a quote

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profit

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“Working with the Badi template has been a breeze from start to finish.”

Rated 5/5 - From over 40 reviews

“Very easy to use. I am completely blown away. badi is the real deal!”

Rated 5/5 - From over 40 reviews

“Working with the Badi template has been a breeze from start to finish.”

Rated 5/5 - From over 40 reviews

FAQS

What types of businesses can benefit from our B2B lead generation services?

Our services are tailored for B2B businesses of all sizes seeking to accelerate their business development in the European market. Whether you're a fast-growing startup or an established enterprise aiming to expand your customer base, our expertise in outbound prospecting is here to support you in achieving your goals.

How do you ensure the quality of the leads generated?

We combine comprehensive market analysis with advanced technologies and highly qualified SDRs to target and engage prospects relevant to your business. Our processes include rigorous lead qualification, ensuring that only the most promising leads are delivered to your sales team.

Can you integrate your processes with our existing CRM tools?

We seamlessly integrate directly into your CRM and your team's calendars based on your availability. Our team collaborates with you to ensure that our prospecting processes align perfectly with your existing systems and workflows, facilitating a seamless transition and maximizing efficiency.

How will we measure the success of our lead generation campaign?

We design our strategy in alignment with your jointly defined KPIs at the start of the campaign. You will have access to detailed reports and dashboards offering real-time analyses of campaign performance. Additionally, we organize regular reviews to discuss progress and make any necessary adjustments to the strategy.

What criteria define that a meeting is qualified?

A meeting is considered qualified when we have identified and engaged a prospect who precisely matches your ideal customer profile. We ensure that the prospect has shown a genuine interest in an offer similar to yours and meets all your eligibility criteria. The prospect must have confirmed their availability for a thorough exchange, thus guaranteeing you a commercial opportunity with high conversion potential.

Let's talk!

A question? A project? Let's talk about your B2B business strategy together.
✌ Promise, no spam!
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