Background & Challenges

JVWEB is a leader in France and Europe in SEA (Search Engine Advertising), SMA (Social Media Advertising), SEO strategy and optimization campaigns in order to develop marketing performance.

JVWeb needs to prospect en masse for the organization of an event in Paris in partnership with Meta “Transform your Meta Campaigns in 2024! ”.

Goals

75 seats Available in the field of marketing at the Paris headquarters of Meta.
Chasing prospects encountered during past events via a Whitelist.

Our solution

100% dedicated SDR At the event, with a Outbound strategy Establishment and enrichment of a database provided by JVWEB.

Management of an active portfolio of 600 contacts, with a mix of Cold Calls And of Automated email sequences.

Sales process structured in 2 steps :

E1 : Sending an email to present the event.
E2 : Call for the qualification of prospects and validation of their alignment with the SLA (Service Level Agreement).

Results

40 invited prospects.

26% opening rate email sequences.

2 customers signed, confirming the effectiveness of prospecting and organizing the event.

We had the opportunity to collaborate with European Sales Group to organize an exclusive event at Meta's premises in Paris, entitled “Succeed in your Meta campaigns in 2024". This event was a total success thanks to the support of their team. The event, which brought together industry professionals around strategic themes such as Advantage Shopping+, the diversification of creative assets, and the latest trends in Social Ads, allowed our guests to access valuable insights shared by experts from META, JVWEB, and leaders in digital marketing. ‍ The professionalism and responsiveness of the European Sales Group team were decisive in ensuring a flawless organization and a memorable experience for all participants. Thanks to their expertise, we were able to create an ideal environment for networking and learning