European Sales Group

Your dedicated partner in accelerating B2B commercial development in Europe.
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Our mission? Activate your commercial potential through integrated support, designed to optimize each stage of your sales process and become a Optimal Sales Machine :
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Customized development of your commercial strategy to achieve your goals
Optimization and automation of your sales processes for maximum efficiency
Data-driven solutions and outsourced multi-channel prospecting to generate highly qualified appointments and leads
Training and continuous development of your teams to maintain high performance

Your challenges, solved

A comprehensive approach to tackle your B2B sales challenges

Structure your Sales Machine

Equip your sales team with the right tools and processes to unlock their full potential. With streamlined workflows and an optimized organization, turn your commercial efforts into a powerful, scalable growth engine

Build your New Business Pipeline

Identify the most promising opportunities and convert them into qualified meetings with a highly targeted strategy. Our solutions enable you to maximize every commercial interaction and boost value creation for your business.

Optimize
your conversion rates

Every stage of your sales funnel should drive performance. By eliminating friction and optimizing campaign impact, we help turn leads into measurable wins

Align and grow your teams

Your people are the key to your success. We foster synergy across departments while strengthening skills through ongoing training - ensuring sustainable efficiency and tangible results

100% integrated support
for an efficient Sales Machine

4 key pillars supporting the full commercial value chain

RevOps as a Service

A full audit of your sales processes and KPIs, with prioritized action plans and actionable recommendations. Our Sales & RevOps experts help optimize your tools and workflows to deliver measurable results.

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Sales outsourcing

Boost your sales efforts by outsourcing your B2B prospecting. Our customized solutions help you generate qualified appointments fast, while improving your overall sales organization.

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Automated B2B lead generation

Using digital outbound, scraping, and lead scoring techniques, we implement automated and creative workflows that continuously generate qualified leads for your sales team.

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Training & development

Empower your teams with training programs focused on sales processes and effective tool usage. Our courses ensure long-term skill development and sustained performance improvement.

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Our expertise

valuations

Audit Sales & ReVops

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Precise targeting of leads via LinkedIn, data enrichment, CRM qualification, and AI scoring to refine our approach.

Business experts

Integrate a part-time expert to manage the function and generate a measurable impact on your growth or opt for a package, with clear milestones, and defined deliverables.

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Data Scraping

Precise targeting of leads via LinkedIn, data enrichment, CRM qualification, and AI scoring to refine our approach

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B2B lead file

Construction of targeted prospect files, personalized according to activity, location and functions for tailor-made campaigns.

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Multi-channel prospecting

Cold calling, email sequences, and social selling for maximum reach with services for qualifying your outbound leads.

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Targeted content

Development of scripts and impactful messages via email sequences and via social selling such as LinkedIn for effective communication.

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Formation

Certified experts to support your employees in their training needs: soft skills, pitch, nurturing, sales enrollment...

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Our expertise

Audit Sales & ReVops

A targeted audit of your revenue engine, with actionable insights that deliver quick wins and long-term performance improvements
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Business experts

Bring in a part-time expert to drive your sales operations and deliver measurable growth - or choose a full-service package with clear milestones and deliverables

Data Scraping

Precisely target leads using LinkedIn scraping, data enrichment, CRM insights, and AI-based scoring to refine your prospecting strategy
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B2B lead lists

Building targeted prospect lists, customized by industry, location, and job function to support high-impact, tailor-made campaigns
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Multichannel prospecting

Cold calling, email sequences, and social selling to maximize reach and qualify your outbound leads effectively
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Targeted content

Crafting compelling scripts and messaging for email sequences and LinkedIn outreach to drive engagement and conversions
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Training

Certified experts to boost your team’s skills in soft skills, pitching, lead nurturing, and sales enablement

A complete suite of solutions to support your journey

Audit

In-depth analysis of your business processes and KPIs to identify priorities and quickly implement actionable improvements

Deployment

Tailored recommendations by a Sales & RevOps Consultant working on your tool stack and workflows - on a mission basis or at a fixed rate

Acceleration

Leverage outsourced prospecting and B2B lead generation to quickly capitalize on your optimized commercial setup

Training

Upskill your teams on sales tools and processes to ensure long-term commercial efficiency and growth

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Why choose European Sales Group?

Transparency

Clarity drives every stage of our partnership. Our hybrid and personalized model ensures full transparency in both operations and results

Adaptability

We combine agility with industry-specific expertise to tailor our business model and solutions to your market's unique needs - and keep pace with your evolution

Result-driven

Your goals are our benchmark for success. Our approach, focused on measurable impact, delivers high-quality sales meetings, qualified leads, and long-term growth

“The support of Fabien in Sales Ops in Residence was invaluable to us. He has successfully completed various process optimization projects in our Marketing, Sales & Customer Success teams. I would definitely recommend Sales Ops in Residence.”
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- Tanguy from Grandmaison CRO @BetterWay

“I was skeptical about outsourced SDRs because I had never had good experiences before. However, European Sales Group stands out for its unique model and approach. Today, we are delighted with the contribution of Bérénice, who is 100% dedicated to our company and who has been able to perform from the first week in a sector she did not know. We plan to expand our outsourced SDR team in the coming months because the service allowed us to close 12% of the appointments sent in one month.”
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— Geoffrey Bereyziat Co-founder & CRO @Hedg.

“We have been using the services of European Sales Group for over 6 months.
Indeed, with 4 detached SDRs, we have succeeded in entering new sectors of activity and relaunching some of our dormant opportunities.
At the end of the year, we managed to reactivate nearly 10% of our proposals and generate an additional turnover of more than 400K € for a team time divided by 2!”
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— Laurent Maltese CRO @EDG

“Our partnership with European Sales
Group allowed us to very quickly create qualified leads and support the pipe generation effort for our sales teams!
Rigorous, professional and responsive: a very good cocktail to consider a long-term partnership in delegating our telephone prospecting!”
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- Grégory Amar, General Manager @lesBigBoss

“Corentin accompanied us for 2 months 2 days a week to optimize our commercial reporting. His intervention helped us achieve our business goals while continuing to grow.”
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— Amaury de Larauze, Co-founder & CEO @Kiliba

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FAQS

What types of businesses can benefit from our B2B lead generation services?

Our services are tailored for B2B businesses of all sizes seeking to accelerate their business development in the European market. Whether you're a fast-growing startup or an established enterprise aiming to expand your customer base, our expertise in outbound prospecting is here to support you in achieving your goals.

How do you ensure the quality of the leads generated?

We combine comprehensive market analysis with advanced technologies and highly qualified SDRs to target and engage prospects relevant to your business. Our processes include rigorous lead qualification, ensuring that only the most promising leads are delivered to your sales team.

Can you integrate your processes with our CRM tools
existing?

We seamlessly integrate directly into your CRM and your team's calendars based on your availability. Our team collaborates with you to ensure that our prospecting processes align perfectly with your existing systems and workflows, facilitating a seamless transition and maximizing efficiency.

How will we measure the success of our lead generation campaign?

We design our strategy in alignment with your jointly defined KPIs at the start of the campaign. You will have access to detailed reports and dashboards offering real-time analyses of campaign performance. Additionally, we organize regular reviews to discuss progress and make any necessary adjustments to the strategy.

What criteria define that a meeting is qualified?

A meeting is considered qualified when we have identified and engaged a prospect who precisely matches your ideal customer profile. We ensure that the prospect has shown a genuine interest in an offer similar to yours and meets all your eligibility criteria. The prospect must have confirmed their availability for a thorough exchange, thus guaranteeing you a commercial opportunity with high conversion potential.

The challenges of commercial performance

19%

3X+

200k€

12%