Federate departments around the customer experience and internalize the Sales Ops function

A customer case study about the benefits of the SalesOps function.

Sales performance optimization

25%

Decrease in operational costs

30%

Reduction in lead times

Background & Challenges

The startup Betterway grew rapidly, requiring structuring for its Sales Ops. Internal teams lacked the time and perspective to manage daily tasks in an optimal way.

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Goals

Evaluate the ROI of a Sales Ops outsourcing before internalizing it for gains in efficiency and structuring.

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Our solution

SalesOps on a 5-month mission for the 3 Marketing, Sales and CSM divisions.

Marketing

Restructuring and automation of acquisition processes,
Automating the webinar process with Hubspot, Make and Livestorm,
Automating lead qualification.

Customer Success

Implementation of onboarding processes for major accounts,
Management of the onboarding pipeline,
Optimization of onboarding processes on Hubspot,
Setting up reminders.

Sales

Optimization of commercial processes on Hubspot,
Product catalog management,
Monitoring of commercial KPIs.

Results

Today, Betterway teams know more about the added value of SalesOps and have made the choice to internalize the function.

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The support of Fabien in SalesOps in Residence was invaluable to us. He has successfully completed various process optimization projects in our Marketing, Sales & Customer Success teams. I would definitely recommend Sales Ops in Residence.

Tanguy de Grandmaison

Chief Revenue Officer @BetterWay

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