Background & Challenges

hedg. is the cash investment platform for businesses, offering the broadest range of investments, personalized advice and services to optimize cash surpluses.

As part of its fundraising and rapid growth, hedg. needed to structure an effective go-to-market strategy to reach a target that was resistant to cold calling.

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Goals

Generate demonstrations with companies that can invest €1M or more in cash
Evangelize the solution, explore new business sectors and accelerate the conversion to qualified prospects

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Our solution

SDR dedicated 100% to the Hedg. project, perfectly integrated into the company's ecosystem.

Campaign roll

Management of an active portfolio of 500 contacts, via a mix of cold calls and automated email sequences
An agile pace allowing 5-day prospecting cycles, ensuring reactivity and volume

Sales process structured in 2 steps

R0: Make appointments quickly by crossing the diaries
R1: Qualification of prospects and validation of their alignment with SLAs

Results

+12% of appointments signed
1.7 appointments generated on average per day
136% achievement of the objective of generating qualified appointments

European Sales Group stands out for its unique model and approach. Today, we are delighted with the contribution of Bérénice, who is 100% dedicated to our company and who has been able to perform from the first week in a sector she did not know. We plan to expand our outsourced SDR team in the coming months. because the service allowed us to close 12% of the appointments sent in one month.